Infographic of the Social Impact of The Reader in every home in America
CREATION OF A READER NATION
Groups like Human Rights Watch and Nobel Prize-winning institutions International Physicians for the Prevention of Nuclear War (IPPNW) have no chance of impacting a critical mass of the population in the US because they lack a vehicle with which to reach everyone. What if they had one?
Over 12 years, The Reader has brought the stories of the organizations above and many more like them to 390,000 people, free, by local businesses buying advertising next to these stories. The Reader Nation Project starts the process to dramatically and permanently improve US society by creating a new nationwide information source, which delivers quality information through The Reader to every single American at no cost, a first in American history.
Why a Renewable, Plant-based Info Technology?
Why is it essential that this connection with every person be a print magazine sent through the mail? Because it is the only thing that can reach every American, guaranteed.
As powerful as the Internet and television are, they can’t reach everyone. 119 million Americans— 1 in 3— don’t have broadband Internet access. Nielsen reports that the average viewership of the top 10 rated TV shows is 15 million Americans, which excludes 220 million Americans over 18.
While reaching everyone, The Reader’s model is so environmentally superior to junk mail that when just 2% of US small businesses adopt it, the impact is such that 1000 initiatives with equal environmental impact would reduce total US green house gasses to net zero.
Creation of a Reader Nation is a non-profit entity created to establish and present the impact of addressing entrenched problems of the US media system through connecting America’s best non-profit news organizations with every person in America, free. It is a project of Media Alliance, its fiscal sponsor.
As we aim to give to every person in America the same magazine you’ve enjoyed for years, our web address is now www.readernation.org.
Make a tax-deductible donation today at www.readernation.org/creation!
Reader Nation is a fiscally-sponsored project of Media Alliance, a 501(c)(3).